The New Language
Brands have become even more important than the products they represent. Their stories travel with lightning speed through social media and the Internet across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions and flexible enough to change with dynamic market conditions. It must also by consistent enough so that consumers, who travel physically or virtually, won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable. They are critical assets that can make a significant contribution to your company’s bottom line.
A brand is an experience what people remember, when you leave the room.