Our Firm

We are a hodge podge of creative and exceptional people, who bring their own secret sauce to Adroit to create a plan that is full of all kinds of awesomeness. We assist organizations maximize their EBITDA. Our clients see a revenue growth of 30-50% in their first year, followed by 15-20% year after.

Story of Adroit

Since 2008, Adroit is shaping companies within the U.S. to be distinctive, lasting, and innovative. Our diversified workforce of practical strategists is comprised of dynamic, creative, and passionate team members with adaptive intelligence.

Our experience ranges from advising start-up to assisting Fortune 500 companies. With our customized approach, we specialize in helping our clients become high performance businesses.

We collaborate with senior management across all industries, who seek our expertise and objective advice to address their most critical issues and opportunities regarding business strategy, branding, marketing, public relations, operations, and technology.

We combine management and technology capabilities to achieve full value potential and help our clients make transformation real by delivering measurable and sustainable results.

  • Business Strategy 100%
  • Brand Strategy 80%
  • Marketing 75%
  • Web Development 50%
  • Customer Satisfaction 99%

Our Vision

Make every business Adroit works with successful in achieving their growth potential.

Our Mission

To be the #1 trusted Management Consulting firm, specializing in Business Strategies, Branding, Marketing, and Web Development for Small-Mid size businesses within Orange and Los Angeles Counties by the end of 2018.

Our Values

Adroit adheres to Rotary’s Four-Way Test. Rotary is an international organization where community leaders get together, share ideas, and take action.

One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor, who later served as Rotary International President, when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways.

Considerable time was spent in developing four short questions, which now make up the Four-Way Test.  Here are the four questions:

  1. Is it the truth?
  2. Is it fair to all concerned?
  3. Will it build good will and better friendships?
  4. Will it be beneficial to all concerned?

For more information on Rotary, please visit www.rotary.org.

Rotary's Four-Way Test
Kashif Zubair

Kashif Zubair


Kashif Zubair brings to Adroit over 20 years of experience and skills as a business strategist, accountant, and auditor. Prior to starting Adroit in April, 2008, Kashif worked at Ernst & Young, Arthur Anderson, Capital Health System, and PricewaterhouseCoopers. Kashif’s passion is in making every small-mid size business successful to bring peace, wealth, and joy back into the lives of middle class families. Through various avenues within Adroit and his dedication as a Rotarian, Kashif is constantly bringing change to the companies that he works with.